In my business of insurance sales, especially life insurance, there exists a caricatured image that is painfully funny. Portrayed as pushy and obnoxious and void of any real personality, the picture painted by the media is certainly not a flattering one. Perhaps the image that comes to mind first for many is Ned Ryerson, the character we see almost daily in the great movie, Ground Hog Day. Oddly enough, in my many years in the business I have rarely seen such a personality in all the many men and women I have met or worked with as associates. Perhaps that media image is due to several things but the most striking may be because of the very nature of what we are called upon to do in our profession. Best stated years ago by Albert E. N. Gray, he said that most agents “don’t like to call on people who don’t want to see us and talk to them about something they don’t want to talk about.” Now how is that for asking for an image problem; approaching people who don’t want to be approached to talk to them about something they don’t wish to discuss. Almost makes you want to apologize for existing as an agent and sadly some of us do that very thing which does not help paint a healthy picture of self-confidence in our life changing profession.
Perhaps most sadly, especially for those who laugh at that lampooned image, is that they don’t see the millions and millions of lives that are impacted by what life insurance does. Apart from the obvious families that are kept safe and comfortable when a parent or breadwinner dies, are the generations that follow that also are served because life insurance provided funds for an education that became both self-completing for the first generation and legacy building for those that followed. There are also the thousand of lives that are kept employed when owners or key employees die and life insurance funds keep business doors open and payrolls met. How about the businesses that are passed from mother to daughter or father to son because of proper planning done with life insurance. And this is only the beginning of what life insurance can do.
While I can heartily laugh as well as the next person when I see these caricatures portrayed in the media, I am most challenged when I see a parent think that tomorrow or next week is soon enough to face this matter, if they really even intend to face it at all. I recently approached a father and husband, with very young children and a stay-at-home wife, who had just finished graduate school and started a new career. With their growing young family and new career, they are also just now finishing their first home. When I see a family like this, I am reminded of why I am in this business. While it may be glamorous for some to work with high net worth clients, I get the greatest fulfillment when I know that children’s futures will remain bright, that a roof will remain overhead, and food will continue to fill the cupboards because I overcame the urge to be liked more than to do right, and pushed through the reluctance to help those who really need help but are hesitant or unwilling to seek it. While this father has been slow to see the need, I have been professionally persistent, and yet I can’t help but think that my persistence can be perceived by some as being pushy. To them I would simply say that I would rather apologize once for perceived pressure than apologize for ever for neglecting to fulfill my professional duties and leaving a family unprotected.
If you see yourself at all in this post then can I encourage you to call your neighborhood life insurance agent and set up an appointment to review whatever plan you have in place to make certain it is complete. While you are at it you might also thank them for performing the largely thankless tasks they do, all the time serving as fodder for stand-up comedians and nutty network movies, though those who achieve a level of success in this work are also rewarded both personally and professionally.
Joseph Campbell has described a hero as “someone who has given his or her life to something bigger than oneself.” While many might consider it a stretch to call what we do heroic, those that have become the most successful in this profession are those that have a purpose much larger than themselves that compels them to do the hard and somewhat unnatural task of talking to people who don’t wish to talk to them about matters they don’t wish to discuss, thus providing protection for people they will may never meet and leave legacies for generations yet unseen. I don’t know about you, but that sounds heroic to me.